Communications & Multimedia Specialist

Luan Marcel
Pimentel de Melo

Driving impact through strategic communication, multimedia production, and stakeholder engagement — across international organizations, government, and civil society.

PT Native EN Fluent ES Conversational ZH Basic

Communications and marketing professional with 7+ years of experience developing corporate communication strategies, managing media and government relations, and producing high-impact content across digital and institutional channels. Background spans international organizations (UNDP/UN), federal government agencies, and broadcast journalism — with deep expertise in stakeholder engagement, brand management, and cross-functional collaboration.

7+
Years of Experience
163M+
Total Content Views
UN / Gov
International Org Background
3
Languages (PT · EN · ES)
Government & Stakeholder Relations
Institutional liaison with government agencies, UN bodies, and NGO partners
Video Production
End-to-end video production — scripting, filming, editing for institutional & campaign use
Media & Press Relations
Press coordination, content approvals, institutional messaging and media presence management
Social Media Strategy
Multi-platform strategy, content calendars, analytics-driven optimization and self-media operations
Market Intelligence & KPIs
Performance tracking, campaign analytics, data-driven reporting and insight generation
Brand & Visual Identity
Brand management, visual consistency, donor visibility requirements and institutional guidelines
UN · COP30 Instagram

Macaozinho — COP30's Official AI Chatbot

Video created to present COP30's official AI chatbot, Macaozinho, a specialised assistant providing information about global climate change ahead of COP30 in Belém.

Writer · Narrator · Editor Watch on Instagram
Ibama YouTube

Women in Ibama's Environmental Fiscalization

Institutional video created for International Women's Day, spotlighting the role of women in Brazil's foremost federal environmental enforcement agency, Ibama.

Writer · Narrator · Editor Watch on YouTube
Ibama YouTube

Ibama — Main Institutional Video

The flagship institutional video for Ibama, communicating the agency's mission, scope, and national environmental protection mandate to a broad public audience.

Writer · Narrator · Editor Watch on YouTube
UN · COP30 Instagram

How to Access COP30's Official Documents

Video created to publicise the release of official decisions and documents from COP30, guiding international audiences on how to navigate key climate policy texts produced at the conference.

Writer · Narrator · Editor Watch on Instagram
Ibama Instagram

Penguins in Brazilian Beaches?

Video created to show how penguins that reach Brazilian beaches are being cared for and rehabilitated by Ibama-supported conservation projects.

Writer · Narrator · Editor Watch on Instagram
Ibama Instagram

Social Media Creators Visit Ibama

In October 2025, a group of environmental content creators visited Ibama to learn more about the Institute's operations, conservation work, and enforcement activities.

Writer · Narrator · Editor · Camera Watch on Instagram
Ibama Instagram

Welcome Video for New Federal Employees

Institutional video created to welcome Ibama's newly appointed federal employees, introducing them to the agency's mission, culture, and environmental protection mandate.

Writer · Editor · Camera Watch on Instagram
Ibama Instagram

Operação Xapiri-Sararé

Video documenting Ibama's operation to combat illegal mining in indigenous territory, produced in collaboration with the Ministry of Environment and the Ministry of Indigenous Peoples.

Writer · Narrator · Editor Watch on Instagram
Ibama Instagram

How Is the Rescued Monkey Doing?

Video created to combat misinformation and fake news circulating about a monkey rescued by Ibama, providing a factual, transparent update on the animal's recovery and care.

Writer · Editor · Camera Watch on Instagram
Ibama YouTube

Campaign "Não Tire as Penas da Vida"

Awareness campaign targeting tourists, merchants, and festival audiences — including at the iconic Parintins Festival — reinforcing the importance of refusing ornaments and handicrafts made from native bird feathers.

Writer · Editor Watch on YouTube
Ibama Instagram

5 Facts About the Amazonian Manatee

Video designed to build curiosity and public interest in the Amazonian manatee ahead of the announcement of a new Ibama-led conservation project dedicated to the species.

Writer · Narrator · Editor Watch on Instagram
17.3M
TikTok Views
18M
YouTube Views
2.1M
Instagram Views
37.4M
Total Views
Ibama TikTok YouTube Instagram

Viral Video — Macaw Release ✦

A single piece of content that went viral across all platforms: 17.3M views on TikTok, 18M on YouTube, and 2.1M on Instagram — totalling over 37 million views for a video capturing the release of a macaw back into the wild.

Writer · Editor · Camera Watch on TikTok

Social Media Coordinator & Corporate Content Manager

Dec 2023 – Oct 2025
Ibama – Brazilian Institute of Environment and Renewable Natural Resources · Brasília
  • Led social media strategy and digital communication for one of Brazil's most prominent federal environmental agencies, managing brand identity across all platforms.
  • Produced institutional materials including press-ready content, campaign assets, and video communications aligned with brand visual identity guidelines.
  • Coordinated communication projects with government agencies and NGOs, managing cross-institutional workflows and administrative follow-up.
  • Tracked, analyzed, and reported on digital media performance; market intelligence insights guided content and campaign optimization.
  • Planned and covered institutional events, coordinating logistics, interviews, and media presence — including acting as master of ceremonies at high-profile occasions.
92M
Instagram Views
4.2M
IG Interactions
34M
TikTok Views
37M
YouTube Views

Videomaker & Content Producer

Sep 2023 – Dec 2023
in.Pacto Comunicação · Brasília
  • Created and edited 40+ high-quality video assets for national campaigns (Instagram & YouTube) for clients including the Brazilian Ministry of Health, Ministry of Regional Development, and Government of Rio de Janeiro.
  • Collaborated with directors, producers, graphic designers, and marketing teams while maintaining creative vision aligned with each client's brand guidelines.

TV Producer

Jan 2023 – Sep 2023
TV Senado – Brazilian Federal Senate Television · Brasília
  • Wrote and produced journalistic content for broadcast TV and digital platforms, covering legislative activities, public policy, and institutional affairs.
  • Conducted live on-camera interviews with senators and public figures, developing strong media relations and stakeholder communication skills.

Journalism Intern – TV News & Digital Content

Nov 2021 – Aug 2022
TV Senado – Brazilian Federal Senate Television · Brasília
  • Wrote, produced, and presented journalistic content for broadcast TV and digital platforms covering legislative activities and public policy.
  • Created and presented video content for the Senate's official social media channels.

Event Management Intern

Sep 2019 – Sep 2021
Superior Court of Justice – STJ · Brasília
  • Assisted in planning and execution of high-level institutional and judicial events, providing logistical and administrative support across departments.
  • Managed public reception and guided tours, developing interpersonal communication skills in a formal institutional environment.
2018 – 2023
Bachelor's Degree in Organizational Communications
Universidade de Brasília (UnB) · Brasília, Brazil
GPA 4.4 / 5.0
2022
Academic Exchange — Communications
Hankuk University of Foreign Studies (HUFS) · Seoul, South Korea
Global Korea Scholarship (GKS) — merit-based
Adobe Premiere Pro After Effects Canva Meta Business Suite Google Analytics Notion Microsoft Office Suite CMS (Content Management)